Fall 2014 Course – CTPR 461: Managing Electronic Media

THIS COURSE FILLS UP FAST!

CTPR 461 (Managing Television Stations and Internet Media) is a two-unit course designed for students during a period of unprecedented growth and disruption in media, and focuses on how managers and on-camera personnel in cable, radio, TV, and digital mass media are meeting the challenges of an era.

The class is located in the impressive SCA building.  There’s no textbook to buy, rather students report on developments from journals and newsletters.

Weekly guest speakers, and a field trip to a TV station, provide real-world insights, and also present opportunities for students to develop potential contacts for internships and employment.

Students will gain an understanding of the dynamics of each category of mass electronic media including finance, programming, marketing, regulation, history, and terminology, much of which is incorporated in the Lexicon-Plus, which is included with the hard copy of the course syllabus.

The course is taught by Dick Block, who started the Travel Channel and Game Show Network, plus radio and TV Stations – teaching at USC since 2007, and at Stanford prior to that.

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